Sweet treats are adored by all, but their presentation is as important as taste. Instead of being just something to eat (provided no one sees you), good packaging can improve candy to being 'something' special, a memorable experience.
Good packaging helps to sell more products. It keeps your candy engaged with the brand. It makes more happy customers when the packaging is fun and the treats are exciting.
Let's look at three different types of candy that benefit from fancy, intentional candy packaging.
Gourmet Chocolates and Truffles
High-end chocolates and truffles are exceptional experiences; high-quality flavors coupled with exquisite designs deserve packaging that matches those premium expectations.
Gone are the days of wrapping these treats in boring paper and cellophane! Fancy candy packaging for these products often incorporates strong, memorable boxes with magnetic closure or some sort of special die-cut fold that gives the sensation of gift-giving.
These boxes use nice paper with shiny foil logos or raised lettering and simple folds. Oftentimes, there is some form of divider inside that cushions each delicate piece and helps with the feeling of unboxing, like you are unwrapping a fine piece of jewelry.
Special Gummies and Special Chews
While basic gummy bears are fine in flip-top bags, special gummies with unique flavors and natural ingredients deserve more. They are usually sold for adults or as gifts.
Fancy candy packaging for them can be all sorts of fun, with flair. Think stand-up bags with zippers that look good and keep their freshness sitting on a shelf.
They often have a soft finish, tasteful picture, and a clear brand image to communicate quality. Fun tins and glass jars, with cool labels, can become collectibles, and the brand will still be remembered after the candies are gone. Bold packaging, with bright colors and fun graphic designs.
Nostalgic & Retro Candies
Candies that evoke memories of the past need packaging that is equally well-crafted. It must increase their charms. Think of the candy experiences of the past, where they were more about remembering a good time than about taste. And it is where custom candy boxes can play a role in telling that story.
You can visualize a box from the past in a similar style with typeset and old photos, just like the original candy packaging. Sturdy paperboard boxes with a coated finish prevent candy from deteriorating, but they provide ample space to showcase the brand's legacy. Specialty collector's edition tins, with significant ear and exceptional design, become valuable mementos, mesmerizing consumers to remember and return to purchase more.
Take Away
In the final analysis, whether the candy is a fancy redesign of a chocolate, a gummy that doesn't taste like any gummy, or a delicious pre-packaged old school treat, candy packaging is more than a container. Packaging is a powerful tool that conveys quality, enhances the customer's experience, and gives custom candy boxes a place in a brand's memorable success story.
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